Apple keeps whittling down the number of fitness trackers in its retail stores as it makes way for the Apple Watch.
In any case, Apple isn't directly citing the Watch as a motivation. "They said they brought in a new executive in the marketing area who wanted to rework branding for the stores, and to make the Apple brand more front and center and clean up and minimize the number of accessories," Liz Dickinson, Mio's founder and CEO, told Re/code.
Why this matters: Obviously Apple wants to make sure its first smartwatch gains an early foothold. Still, it'd be foolish for Apple to abolish fitness trackers entirely, especially those that can hook into the company's HealthKit framework with data that Apple Watch doesn't collect, such as sleep tracking or built-in GPS. Hopefully the removal of Jawbone and Nike Fuelband are just a sign of Apple taking stock and figuring out the best health tracking devices to offer, rather than clearing out anything that might be considered competition.